In today's digital age, businesses are constantly looking for ways to improve their online presence and user experience. One of the most important roles in achieving this is the information architect. An information architect is someone who designs the structure and organization of information on websites, apps, and other digital platforms. This includes determining the placement of content, navigation, and other features that help users find what they are looking for quickly and easily and thinking through over-arching workflows and how they fit into everyday usability. 

In essence, they help with the creation of a user-friendly digital experiences for your customers. 

By implementing this structure and organization, information architects can help businesses to improve their online presence in a variety of ways. For example, they can help to increase user engagement, reduce bounce rates, and ultimately drive more traffic to your website.

One of the key reasons to hire an information architect is their ability to understand how users interact with technology. They are experts in understanding user experience, and can help businesses to create a seamless digital experience that meets the needs of their employees and customers.

This is particularly important in today's society, where businesses are heavily reliant on technology. By hiring an information architect, companies can ensure that their digital platforms are easy to use, intuitive, and that users can find what they need quickly and easily.

Another key benefit of hiring an information architect is their ability to increase the accessibility of your digital platforms. By creating a logical structure and organization, they can help to ensure that everyone can navigate your website, app or other platform regardless of their age, ability, or other factors.

This again is important for businesses looking to reach the widest possible audience. The more accessible a digital platform is, the more engagement it will receive from users. This can lead to increased visibility and ultimately, more sales.

But perhaps one of the key benefits of hiring an information architect is their ability to bring a fresh perspective to your digital platforms. They can help businesses to look beyond their existing framework and come up with new ideas and designs that can take them to the next level.

This is particularly important for businesses that are struggling to stand out in an overcrowded market. By working with an information architect, businesses can develop new strategies, processes, and designs that can help them to become more competitive and appeal to a wider audience.

In conclusion, there are many reasons why businesses should consider hiring an information architect. From improving user experience to increasing accessibility, providing a fresh perspective and driving more traffic to your website, an information architect can help your business to stay ahead of the competition.

In today's digital age, where businesses are heavily reliant on technology, hiring an information architect is no longer a luxury, but a necessity. So, if you're looking to improve your online presence and create a seamless digital experience for your customers, be sure to consider hiring an information architect today.